30hrs
for story creation for a 3-minute production
>50%
time for pre-production and story brainstorming and storytelling
1 month
time for story ideation and realization for a two-month scale production
Biggest Problem in the Market:
One-way communication causes discrepancies for clients and creatives
A. Fragmentation and Inefficiency
Clients and creatives struggle with back-and-forth discussions.
Inefficient communication leads to misunderstandings and delays.
Albert
Work in an advertising agency
3 years experience in account mgt.
”Current workflow is too difficult to find common grounds between clients and ourselves.”
Smile
Freelancer
6 years experience in cinematography
“It is hard but very important to synthesize opinion to reduce errors and discrepancies.”
B. Lack of Early-Stage Visualisations
Everyone has different meaning on creativity.
Clients only focus on business constraints, Creatives only focus on artistic visions.
Jason
Founder of a production company
2 years experience in client sales
“Clients often lack a clue to what they really want.”
Bertha
Freelancer
4 years experience in video shooting
“We focus on how to draw eyeballs, but clients focus on business execution only.”
C. Clients and Creatives’ Mutual Dissatisfactions
Clients are unsatisfied with abstract concepts.
Creative expertise is marginalized in favor of business imperatives.
Hugo
Work in production house
2 years experience in client sales
“Clients find it hard to understand the story and the way of execution.”
Joyce
Freelancer
5 years experience in sound design
“It is hard to provide our expertise as clients always have the most say.”
Why need us?
"Opening Doors for Clients and Creatives"
more business-focus
more CC-collaboration
Solution